News for 12/10/2006

The following article appeared in the July 2006 issue of Essence Magazine

News for 8/22/2006

The following article appeared in the June 2006 issue of InStyle Magazine

News for 12/31/2004

The following article appears in the Winter 2004 issue of Suede Magazine

News for 12/21/2004

Rapper Eve Shows Softer Side in UPN Show

For The Associated Press

LOS ANGELES (AP) - Starring in her own sitcom allows Eve to reveal a side not usually associated with the hardcore rapper image that made her famous.

"The part that people know the least about her comes across most in this show: There's a seriously girlie girl side to her," says co-star Jason George.

He cites her fondness for frilly slippers, little dogs and movies like "The Sound of Music" to explain the flip side of a woman who described herself as "a pit bull in a skirt" in one of her early raps.

Eve plays fashion designer Shelly Williams, the central character on UPN's "Eve" _ about a group of friends struggling with modern attitudes about romance. Now in its second season, the series airs Tuesdays at 8:30 p.m. Eastern.

When Eve first signed on to star in the series, "Eve" was titled "The Opposite Sex." She acknowledges being uncomfortable when the network decided to name it after her. "What if it fails and my name was on it?" she recalls thinking at the time.

The network eased her doubts, explaining the importance of letting audiences know it was her show and that viewers wouldn't find it confusing to have the title name not match the name of the main character. (Classic examples cited were "The Cosby Show," starring Bill Cosby as Dr. Cliff Huxtable, and "The Bob Newhart Show," in which Newhart played Dr. Robert Hartley.)

Eve, of course, is used to name changes. Born Eve Jeffers 26 years ago in Philadelphia, when she first started rapping she was known as Eve of Destruction.

Then "I looked at myself as an artist and decided I didn't want any title," she explains. "I just wanted to be myself." So she settled on just one name, Eve, "the name my mother gave me."

After breaking into hip-hop as a protege of gangsta rap pioneer Dr. Dre and then the Ruff Ryders collective headed by ruffian DMX, Eve released three successful solo albums: "Let There Be Eve," "Scorpion" _ which featured the 2001 Grammy-winning single "Let Me Blow Ya Mind," recorded with Gwen Stefani _ and "Eve-olution."

This spring, she'll be cutting a new album and relaunching her fashion line, Fetish.

Eve's feature film experience has included Vin Diesel's action thriller "XXX" and the comedies "Barbershop" and "Barbershop 2." Currently she has a supporting role in Kevin Bacon's critically acclaimed "The Woodsman," which she believes "will open the doors for me" to other dramatic roles.

After it was retitled "Eve," the sitcom naturally shifted its focus a little, but at its heart, the show remains the dilemma of six friends _ three female, three male _ trying to make sense of their love lives and better understand the opposite sex.

Ali Landry plays Rita Lefleur and Natalie Desselle-Reid is Janie Egins, who are Shelly's girlfriends and co-workers in their Miami-based fashion business, DivaStyle.

The male trio is composed of J.T. Hunter (George), a physical therapist and Shelly's ex-beau, and his boys, trendy club manager Brink (Sean Maguire) and Nick Delaney (Brian Hooks), an accountant obsessed with the search for a perfect woman.

There's a great deal of laughter and chat on the stage at Sunset Gower Studios as the three woman rehearse a scene for an upcoming episode.

"We talk too much," Eve confesses, noting that, like a bunch of kids misbehaving in class, they often need to be told to focus and stop their extracurricular fun.

Such on-set levity wasn't always the case for Eve.

"The first year was hell. It was torture. It was like I was being punished. I felt like I was in detention," she says.

She found the five-day work week very different from making music in a recording studio where she could "set my own schedules and be able to be late, as late as I want."

Last season she admits there were moments when, "I just wanted to leave because there was so much to learn, it's just a different world ... It's hard to play funny, there are certain beats you have to learn."

But it's been easier this second season. She's still working on her tardiness, but she's come to like the stability.

"It feels like 'Wow,' this is home. I love my cast, I love my crew ... it's exciting. I'm having fun."

News for 11/11/2004

The following article appears in the November 2004 issue of Elle Magazine

News for 3/16/2004

The following interview appeared in the March 2004 issue of Essence Magazine

The following interview appeared in the February 2004 issue of InStyle Magazine

The following article appeared in the February 2004 issue of Movieline: Hollywood Life Magazine

All about Eve

By Sarah Rodman

Unlike most young actresses starring in new sitcoms this fall, Eve Jeffers never dreamed she would find fame and fortune on the small screen. She was too busy finding fame and fortune as a rapper.

``It wasn't something I ever really thought about,'' says the 24-year-old Philadelphia native, sounding a little surprised to be starring in a UPN sitcom debuting tonight at 8:30 on WSBK (Ch. 38).

Of course, the star of ``Eve'' did pretty well in her first career - three multiplatinum albums, a clutch of hit singles and a Grammy - so she's hoping for the same for her second vocation. Especially since, she admits, working the long hours a sitcom requires still beats the grind of a tour, riding buses and sitting around in hotels.

``It is, in all honesty, a better way of life, just as far as having a life,'' she says, then laughs. But both are fun, in different ways.

It's not surprising Hollywood went after Jeffers - who goes by only her first name in the music biz - given her fierce, no-nonsense rhyming style and telegenic looks.

``I got approached a lot,'' says Jeffers, ``and it started making me think, are they seeing something or can I really do it?''

The one-time table dancer tested herself at an audition for an independent film and was offered a part. Recording her second album interfered, but the quick success ``made me feel like maybe this is something I could do.''

After a small role in the Vin Diesel action flick ``XXX'' and the larger part of the put-upon Terri Jones in the 2002 hit comedy ``Barbershop,'' she found herself deluged with television pitches.

For Jeffers, it was important that she wasn't playing a rapper from Philly.

``I mean, what's the point in that? There's no stretch in that. For me, it had to be a character I was able to turn into and give a story line to.''

That character turned out to be lovelorn Miami fashion designer Shelly. (Like the equally nonsensically named ``Whoopi,'' this show is named for Jeffers but her character goes by a different moniker.) Sort of like ``Sex and a Southern City,'' the show will orbit around Shelly's attempts to navigate the choppy waters of romance with the help of a multicultural cadre of friends. These include her sassy dress shop colleagues - vapid beauty queen Rita, played by Doritos girl Ali Landry, and no-nonsense Janie, played by Natalie Deselle-Reid of ``For Your Love'' - as well as hip British club owner Donovan (Sean Maguire), sexy love interest J.T. (Jason George of ``Platinum'') and his moronic friend Nick (Brian Hooks).

Given the show's salt-and-pepper cast and universal dating themes, Jeffers is hoping ``Eve'' appeals to a wide audience. But she is well aware of the number of flops littering TV history.

``When it comes to stuff like this, even with my albums, regardless of gut instinct, I don't really know. I do what I do and whatever happens, happens. All you can do is hope that it does what you want it to do or what other people may expect it to do. I'm having fun, and regardless of what happens, I know that I've gained some experience from this, and I'm soaking it all up for other situations.''

Although she knows she has a long way to go as an actress, Jeffers has some good role models.

``Will (Smith), (Queen) Latifah and (`Barbershop' co-star Ice) Cube are definite inspirations for me,'' says Jeffers of the two former sitcom stars turned Oscar nominees and the gangsta rapper turned movie mogul. ``I've talked to Cube a couple of times, and he's actually told me some really good things about the business and just motivating things, and Latifah's the same way. She's very supportive and just a cool person, and whenever I have a question, she'll answer me, and if she has some advice, she definitely tells me. I take heed.''

The following interview appeared in the September 2, 2002 issue of Newsweek Magazine